Custom pages can be used for just about anything - presenting store policies, highlighting a current sale, help, F.A.Q., shipping & delivery information, etc. A custom page can be either a regular html page provided by store admin or a page generated by embedded FAQ manager. The FAQ manager is a tool integrated into administrative console. It is intended for generation of pages that consist of question/answer blocks. An example is a Customer Service / FAQ page on our live storefront demo.
The store admin can make products and categories invisible to shoppers at any time just by setting the status of a product or category to "offline". This operation can be easily performed on multiple products or categories at once. Also, a product can be made visible to the shoppers but not available for purchase.
A shopper can choose the display style of product catalog: gallery or listing. List view is useful for showing long lists of items - each item takes up less space, making more items immediately viewable. On the other hand, gallery view devotes more space to each item through a larger picture. This is great for shorter lists of items where the picture is important.
Products in the catalog can be sorted by name, price, brand, new arrivals first, bestselling first, on sale first. Same kind of sorting can be also applied to search results. A shopper can specify the number of products displayed per page.
A shopper can narrow product listing by selecting a product brand (HP, Canon, Epson etc) and then a product group of specified brand (for example printers, notebooks or ink cartridges of the HP product brand). Alternatively a shopper can choose a product category and then choose a brand.
Ability to define product groups and technical specifications (parameters, features, criteria etc) for the group of products. This will be useful if you want your customers to be able to compare items of the same group. For example if your shop sells vacuum cleaners among other articles than you can define a product group "Vacuum cleaners" and define parameters such as power, bag capacity, tube material etc.
A product might be available in variants. For example a T-Shirt may vary by color and size. A variant is a combination of product attributes, for example a red T-Shirt of size XXL is a variant of T-Shirt with attributes color-red and size-XXL. The store admin can define prices, weight, quantity and availability for every product variant separately. The admin can create/modify custom attributes for every product separately or reuse previously saved common attributes (shoe sizes, colors etc). Separate inventory control for every variation.